# SendStock AI — Full overview > SendStock AI is a free AI metadata generator for stock photos and videos. It creates optimized titles, descriptions and keywords so microstock contributors get their content discovered and sell faster on agencies like Adobe Stock, Shutterstock, Freepik, Depositphotos, Dreamstime, Pond5, iStock, Alamy and more. ## What it is SendStock AI helps stock photographers, videographers and illustrators prepare and deliver their content to stock agencies. It analyzes each image or video and generates metadata (title, description and keywords) that matches what buyers actually search for, then helps deliver the files to any agency. It is available two ways: - **Web app** — runs in the browser, nothing to install. - **Desktop app** — for Windows and macOS, with extra workflow features and a built-in local AI engine. ## Key capabilities - **AI metadata generation** — titles, descriptions and keywords for photos and videos. - **Batch processing** — process hundreds of files in a single click. - **Built-in local AI** — a local engine runs 100% on your own computer. No API key, no usage limits, no per-request cost, full privacy. Available on the desktop app. - **Bring your own key** — optionally use your own OpenAI or Gemini API key. - **Keyword research** — discover high-demand keywords for your subjects. - **Portfolio analytics** — track sales ratio, category performance, converting keywords and upload trends for your Adobe Stock contributor account. - **Image & video upscaling** — enhance assets up to 4K. - **Delivery** — upload directly to any agency via FTP, FTPS or SFTP. - **Agency-safe metadata** — the AI avoids brand names, celebrity names and trademarks to prevent rejections. ## Pricing - **Free — $0 forever.** Web app: generate metadata (up to 100 requests), export CSV, find keywords, metadata history. Desktop adds: embed metadata (IPTC, XMP), FTP/SFTP upload, portfolio analytics for Adobe Stock, 4x upscaling. - **Pro — $6.99/month, or $3.99/month billed annually ($47.88/year, save 43%).** 300 AI credits/month, metadata with no API key required, unlimited batch processing, fine-tuned prompts, built-in local AI (no API, no limits), AI chat for your portfolio, similarity search (anti-spam), multi-server FTP/SFTP, premium Discord support. - **AI Credit Pack (one-time, Pro required)** — 1,500 credits for $3.99 or 20,000 credits for $39.99. Credits never expire. Full details: https://www.sendstockai.com/pricing ## Frequently asked questions **What is a stock photo metadata generator?** A metadata generator creates optimized titles, descriptions and keywords for your stock photos and videos. SendStock AI uses artificial intelligence to analyze your images and generate metadata that matches what buyers search for on Adobe Stock, Shutterstock and other agencies — helping your content get discovered and sell faster. **Is SendStock AI free?** Yes. The desktop app (Mac & Windows) and the web app are free to use. For unlimited local AI processing without any API key, upgrade to the Pro plan. **Which platforms are supported?** Any agency using FTP, FTPS or SFTP: Adobe Stock, Shutterstock, Depositphotos, Dreamstime, Pond5, iStock, Alamy and more. **Does it prevent metadata rejections?** Yes. The AI avoids brand names, celebrity names, trademarks and other prohibited terms following stock agency guidelines. **Is my data stored online?** Your original files are never uploaded. Only compressed previews are sent for cloud AI. With local AI, everything stays on your machine. **How does the local AI work?** A built-in AI engine runs 100% on your computer. No API keys, no usage limits, no per-request cost. Unlimited generations with complete privacy. **Can I use my own API key?** Yes. Bring your own OpenAI, Gemini or compatible API key and configure it in the app settings. ## Who is behind it SendStock AI is built by Mickaël Bellun for the microstock community — over 2,000 contributors use it and more than 15 million keywords have been generated. Contact: contact@sendstockai.com ## Links - Home: https://www.sendstockai.com/ - How it works: https://www.sendstockai.com/how-it-works - Pricing: https://www.sendstockai.com/pricing - Documentation: https://docs.sendstockai.com - Blog: https://www.sendstockai.com/articles - About: https://www.sendstockai.com/about - Support: https://www.sendstockai.com/support